Well I am glad to know that you are not the one ignoring it and know the importance to let’s just come to the point that how we can use social media specially facebook for our business and following.
Optimize Facebook Page
By optimizing I mean that it should have all the content related to the brand and by using good keywords and link building of your page. We should make it sure that it is in the search results now. Use proper URL, your name, addresses, contact details and all that. In short complete your profile with all the data required for a page of a brand than link it with different sites. Show and optimize your presence in a good way. You can have it done by some external sources as well. I will tell you about that in the end of the article.
What Type of Posts Perform Better on Facebook?
Obviously the posts are the most important part of our page so we have to think about it what to post. So first of all it should be relevant to the brand, don’t just upload random posts to show yourself an active page. Think about it ethically and legally that it shouldn’t hurt your reputation. Secondly don’t just communicate one sided. Indulge your followers as well by asking questions and putting different contests. So they don’t feel that you are the only one here speaking.
Improve and Promote Your Social Presence
Now when you have got a good running page you should promote it both by online and offline. By online I mean on different websites and on different pages of your own website and by offline I mean on your bags, contact cards, promotional products etc. Talk about it, tell everyone and people will know and visit otherwise keep silent and see people forgetting it.
Add Like Button on All Your Online Content
This is one of the best ways as it is very easy and convenient for the reader. Put your facebook like page everywhere on your site and articles so that people can like it and share it as well. This will increase your reach and popularity as well so don’t forget to put your buttons on your content. Let people market it for you.
Get More Likes From Target People
In social media it is a big problem to have likes of targeted people as people on facebook are so much diverse. But having more likes means having more sales leads so don’t ignore this part. The more targeted people you will attract the more conversion rate you can get from your facebook page. So for that try finding similar pages and communities and post your link there. The better way is to ask Facebook to do it for you as it has access to all groups and communities and can target people by location gender and by classes. But yes it charges way too much for that but you can go for specialized internet marketing companies like 1000-likes.com. They can also target the same people you want but in a different way. They have more sources outside the Facebook and they have the ability to spread your posts like virus in your targeted market and get them on to your Facebook pages. Well this is an effective and faster way to get your targeted people on your page.
So what are you waiting for? Give it a try and get more likes and sales as well.